
CRM Transformation:
Implemented a centralised CRM to capture every lead from Google Ads, Meta, TikTok, website forms, and calls. Automated nurture journeys via email and WhatsApp ensured consistent follow-up. The clinic now has full visibility of ROI.
Google Ads:
Designed and optimised new campaigns across priority services. Reduced wasted spend, improved CTR, and dramatically increased leads at lower cost.
Social Media:
Balanced organic and paid activity on Instagram and Facebook. Focused on surgeon-led storytelling and lifestyle-driven messaging to grow reach and engagement.
Messaging:
Developed clear, patient-facing messaging to bring the “Lifestyle Vision Design” positioning to life across all channels.

Wellington Eye Clinic now has a connected marketing system delivering measurable growth month after month. With centralised lead management, efficient paid campaigns, and stronger social engagement, results continue to improve at pace.

• Leads up 17x
• Cost per lead down 90%+
• CTR consistently 8–9%
• CRM live with every lead
Start small, move fast...
We like to begin with something small and useful. That might be a focused workshop, a short sprint on your messaging or a live review of your current marketing so we can agree what matters most.