Case Studies

Wellington Eye Clinic

Wellington Eye Clinic wanted to strengthen their digital presence, improve efficiency across channels, and gain full visibility of marketing performance.
What We Did

CRM Transformation:
Implemented a centralised CRM to capture every lead from Google Ads, Meta, TikTok, website forms, and calls. Automated nurture journeys via email and WhatsApp ensured consistent follow-up. The clinic now has full visibility of ROI.

Google Ads:
Designed and optimised new campaigns across priority services. Reduced wasted spend, improved CTR, and dramatically increased leads at lower cost.

Social Media:
Balanced organic and paid activity on Instagram and Facebook. Focused on surgeon-led storytelling and lifestyle-driven messaging to grow reach and engagement.

Messaging:
Developed clear, patient-facing messaging to bring the “Lifestyle Vision Design” positioning to life across all channels.

Stats

Wellington Eye Clinic now has a connected marketing system delivering measurable growth month after month. With centralised lead management, efficient paid campaigns, and stronger social engagement, results continue to improve at pace.

Results

• Leads up 17x
• Cost per lead down 90%+
• CTR consistently 8–9%
• CRM live with every lead

We've been working with Maven Marketing since mid 2025, and the results have been fantastic. Amongst other things, they manage both our paid and organic social media, and the growth we've seen has exceeded our expectations. Their team is incredibly creative and, more importantly, they took the time to truly understand our business, ensuring everything aligns with our brand, values and company ethos. Their weekly meetings and regular updates keep us constantly informed and confident in the strategy. They truly feel like an extension of our team, and we are delighted to work with them.

Liz Hogan - BSc. MSc.
Clinic Manager, Wellington Eye Clinic

Maven shares our clinic's philosophy. We focus on listening, understanding needs, and working collaboratively to achieve the best outcomes, and Maven does exactly this in the marketing world. They understand our business and value proposition as well as we do, and articulate it exceptionally clearly. They work as a true extension of our team rather than an external agency. Despite working within the same budgets as before, we have seen significant growth and far greater productivity. They are also a genuine pleasure to work with.

Arthur B. Cummings – MB.ChB, M.Med, FCS(SA), FRCSEd, CertLRS, PCEO, FWCRS
Consultant Ophthalmic Surgeon/Medical Director, Wellington Eye Clinic

For anyone considering outsourcing for marketing, I love working with the Maven Marketing team. Leanne & Claire worked tirelessly on our brand refresh. Communication, organisation, research and delivery have been second to none. Hiring Maven Marketing really helped me feel like we’d doubled our team overnight. An invaluable service. Looking forward to the other projects we have in the pipeline (of which there are a few 🎉)

Nicola Mogerley
Managing Director, Mogerley Pies

Start small, move fast...

We like to begin with something small and useful. That might be a focused workshop, a short sprint on your messaging or a live review of your current marketing so we can agree what matters most.

© Copyright Year Maven Marketing. All rights reserved. Privacy Policy | Terms & Conditions  |  Design by Horrible Brands