About Us
Connecting the dots between brands and people
We bring senior experience and clear thinking as an extension of your organisation, with a strong track record in healthcare and other values-aligned brands.
We listen first, ask the right questions and reflect back what we have heard in plain language. Then we help you decide what matters most and build a strategic plan that fits the way your team already works, working in a curious, strategic and collaborative way that keeps people and outcomes at the centre.
Maven Marketing was founded in 2024 by Leanne Byrne and Claire Gannon after years working in fast-paced in-house and agency roles, including time with major brands in healthcare, retail and telecoms. They saw how often marketing felt heavy, transactional and over-engineered, and wanted to build something calmer and more human instead.
They set up Maven as a small, senior-led partner that could plug straight into a client’s team, bring clear thinking and still leave room for family life. Early projects spanned health, beauty, lifestyle and professional services, with strong momentum in hospitals and clinics where a steady, empathetic partner made the biggest difference.
As the studio grew, we began integrating CRM systems, automation and digital workflows into our work with clinics, helping them manage enquiries, patient communication and follow up more efficiently.
How We Work with You
We keep the process simple so you can see quick progress
Listen and understand
Shape the plan together
Stay close and keep moving
What We Stand For
Across every relationship, Maven aims to be curious, strategic, collaborative and outcome-driven. That shows up through four core values.
When you work with us, you’ll work directly with senior people, not layers of account management. The team you meet at the start is the team that stays close throughout.
Leanne Byrne
Managing Director
Leanne leads relationships and business development at Maven. She brings experience from in-house marketing roles in fast-growing clinics and retail, where she helped launch new services and keep teams aligned around the story. Her background in photography, filmmaking and business development gives her a strong feel for how content and strategy work together.
Clients value Leanne’s thoughtful preparation, her eye for the human side of a brief and her focus on building long-term partnerships rather than quick wins.
Claire Gannon
Business Director
Claire leads delivery and strategy. She has spent over a decade working in brand, insight and go-to-market roles, helping established brands and growing businesses turn ideas into campaigns that actually land. Her experience ranges from large telecoms projects to scaling ambitious start-ups.
At Maven, Claire brings a steady, strategic presence. She joins the dots between teams, keeps plans grounded in reality and makes sure the work stays focused on outcomes that matter to the organisation.
Mark
CRM and Content Lead
Mark supports CRM, automation and content at Maven. He focuses on the systems and messages that keep marketing running in the background, from email journeys and contact strategies to the content that helps people take the next step. He also leads our work on CRM configuration, automated contact journeys and light AI supported workflows that keep communication consistent across channels.
He works closely with Leanne and Claire to make sure plans are not just designed but delivered, measured and refined, so teams can see how their marketing is performing over time.
Specialist Partners
Maven also works with a trusted network of videographers, designers and media partners who can be engaged for specific campaign requirements, such as event coverage, video production and design of campaign assets.
Find out if
is right for you?
We are a good fit if you:
Is Maven your missing piece?
If you need senior marketing support that feels like part of your team, we suggest starting small and moving fast. A short call is often enough to see if there is a good fit and to outline a first piece of work.
