Case Studies – Maven Marketing

ProDerm UK, led by Consultant Dermatologist Dr. Adam Friedmann, set out to open a new private dermatology clinic in Cheltenham. Their goal was to build visibility in a competitive healthcare market, attract a consistent pipeline of new patients and lay the groundwork for future expansion into multiple locations.

What We Did

Content Creation:
Delivered professional photo and video content featuring the clinic, Dr. Friedmann, and treatments, building instant credibility and trust.

Digital Marketing & National PR:
Executed performance-driven campaigns across Google, Meta, and SEO to capture patients actively seeking dermatology services. Launched national PR campaign in line with Boots to amplify the clinic awareness.

Social Media:
Developed and managed a content calendar to establish ProDerm UK as a trusted, educational voice online.

Reporting & Optimisation:
Built a campaign reporting framework, tracking leads, CPL, and patient conversions to ensure continuous improvement.

Stats

ProDerm UK launched with immediate visibility and measurable patient growth, demonstrating that even a new clinic can achieve national-level impact when supported by the right marketing systems. With strong foundations in content, digital campaigns, and ROI-focused reporting, ProDerm UK is now set up to scale across multiple cities.

Results

• 60+ qualified leads per week within first 3 months

• Cost per lead consistently £16–£30

• Successful launch of a brand-new clinic in Cheltenham

• Scalable marketing system designed for expansion across the UK

Back To All

We've been working with Maven Marketing since mid 2025, and the results have been fantastic. Amongst other things, they manage both our paid and organic social media, and the growth we've seen has exceeded our expectations. Their team is incredibly creative and, more importantly, they took the time to truly understand our business, ensuring everything aligns with our brand, values and company ethos. Their weekly meetings and regular updates keep us constantly informed and confident in the strategy. They truly feel like an extension of our team, and we are delighted to work with them.

Liz Hogan - BSc. MSc.

Clinic Manager, Wellington Eye Clinic

Maven shares our clinic's philosophy. We focus on listening, understanding needs, and working collaboratively to achieve the best outcomes, and Maven does exactly this in the marketing world. They understand our business and value proposition as well as we do, and articulate it exceptionally clearly. They work as a true extension of our team rather than an external agency. Despite working within the same budgets as before, we have seen significant growth and far greater productivity. They are also a genuine pleasure to work with.

Arthur B. Cummings – MB.ChB, M.Med, FCS(SA), FRCSEd, CertLRS, PCEO, FWCRS

Consultant Ophthalmic Surgeon/Medical Director, Wellington Eye Clinic

For anyone considering outsourcing for marketing, I love working with the Maven Marketing team. Leanne & Claire worked tirelessly on our brand refresh. Communication, organisation, research and delivery have been second to none. Hiring Maven Marketing really helped me feel like we’d doubled our team overnight. An invaluable service. Looking forward to the other projects we have in the pipeline (of which there are a few 🎉)

Nicola Mogerley

Managing Director, Mogerley Pies

Start small, move fast...

We like to begin with something small and useful. That might be a focused workshop, a short sprint on your messaging or a live review of your current marketing so we can agree what matters most.

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