Case Studies – Maven Marketing

Mogerley Pies, a much-loved Irish food brand, wanted to modernise its identity and expand beyond retail shelves into new channels. The goal was to refresh the brand, build awareness with younger audiences and increase both in-store sales and direct-to-consumer opportunities.

What We Did

Brand Redesign:
Delivered a full brand identity refresh including logo, packaging, and tone of voice, bringing a modern edge to a heritage food product.
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Website Design:
‍Created a new, consumer-focused website with e-commerce capability and engaging storytelling around the brand’s history and products.
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Food Truck Launch:
‍Developed and branded the “Mogerley Pies Food Truck,” managing design, logistics, and launch at high-visibility events.
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University Tour Activation:
‍Organised and executed a nationwide university campus tour, putting Mogerley Pies directly in the hands of students and young professionals.
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Social Media Content & Execution:
‍Created and managed social-first campaigns across Instagram, Facebook, and TikTok, showcasing both the heritage and fun personality of the brand.
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Influencer Collaborations:
‍Partnered with food and lifestyle influencers to amplify awareness and generate authentic advocacy.
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Outdoor Marketing & PR:
‍Secured national coverage through targeted PR and deployed outdoor advertising campaigns to support launches and drive footfall.

Stats

Mogerley Pies has transformed from a regional food brand into a recognised, modern player in the Irish food industry. With a refreshed identity, new digital channels, and innovative brand activations, the business is on track for sustained growth and further market expansion.

Results

• 15% year-on-year increase in in-store sales
• Social media following up 1,000+%
• Successful launch of food truck and national university tour
• Major visibility boost through PR, influencer collaborations and outdoor campaigns

Back To All

We've been working with Maven Marketing since mid 2025, and the results have been fantastic. Amongst other things, they manage both our paid and organic social media, and the growth we've seen has exceeded our expectations. Their team is incredibly creative and, more importantly, they took the time to truly understand our business, ensuring everything aligns with our brand, values and company ethos. Their weekly meetings and regular updates keep us constantly informed and confident in the strategy. They truly feel like an extension of our team, and we are delighted to work with them.

Liz Hogan - BSc. MSc.

Clinic Manager, Wellington Eye Clinic

Maven shares our clinic's philosophy. We focus on listening, understanding needs, and working collaboratively to achieve the best outcomes, and Maven does exactly this in the marketing world. They understand our business and value proposition as well as we do, and articulate it exceptionally clearly. They work as a true extension of our team rather than an external agency. Despite working within the same budgets as before, we have seen significant growth and far greater productivity. They are also a genuine pleasure to work with.

Arthur B. Cummings – MB.ChB, M.Med, FCS(SA), FRCSEd, CertLRS, PCEO, FWCRS

Consultant Ophthalmic Surgeon/Medical Director, Wellington Eye Clinic

For anyone considering outsourcing for marketing, I love working with the Maven Marketing team. Leanne & Claire worked tirelessly on our brand refresh. Communication, organisation, research and delivery have been second to none. Hiring Maven Marketing really helped me feel like we’d doubled our team overnight. An invaluable service. Looking forward to the other projects we have in the pipeline (of which there are a few 🎉)

Nicola Mogerley

Managing Director, Mogerley Pies

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